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'Sustainability in fibres' video

 

Sustainability in fibres

Educate viewers on the impact of fibres through stop motion animation

Redress, 2018

 
 

The stop motion video focuses on the key environmental impacts of the two commonly used fibres of cotton and polyester at five stages in a garment’s lifecycle, including raw materials, yarn production, fabric manufacturing, consumer use and end of life.

The video was created for the Redress Design Award Learn platform, where it contains tailored information for designers, students and industry professionals and is free for anyone to view.

My role

I co-developed the content of the guide and was the person-in-charge of this video, from content development, creative direction to storyboarding.