Sustainability in fibres
Educate viewers on the impact of fibres through stop motion animation
Redress, 2018
The stop motion video focuses on the key environmental impacts of the two commonly used fibres of cotton and polyester at five stages in a garment’s lifecycle, including raw materials, yarn production, fabric manufacturing, consumer use and end of life.
The video was created for the Redress Design Award Learn platform, where it contains tailored information for designers, students and industry professionals and is free for anyone to view.
My role
I co-developed the content of the guide and was the person-in-charge of this video, from content development, creative direction to storyboarding.
LITOOC · Ben McQuhae & Co · The R Collective · Sustainable Fashion Educator Pack · Sustainability in Fibres video · Redress x Cathay Pacific
Hope · Swedish Forest Dilemma · Annihilation of Refugees · The Unseen · Ze's Break · The Void · United States of Emissions · Samordningsbron · Spool · Free Me · Weaving through Norrköping’s history · Food Waste Reduction Programme