Ze’s break

Reducing bread waste through product and service design

Group assignment with Jonas Fries and Luis Rodrigues
MSc Design in Linköping University, 2019

Bread waste was calculated to be 80410 tons/year in Sweden, the equivalent of 8.1 kg per person/year, and was found to be concentrated at households and in retail, specifically at the supplier-retailer interface. The cost is SEK 2.4 billion per year if you calculate a cost of SEK 30 per kilo of bread.*

How might we reduce bread waste at home? We developed a new product concept featuring the Portuguese bread soup, to provide a delightful dining experience by utilizing the forgotten bread at people’s homes.